Video: Changing Cultural Stereotype of Women who Pick and Clean up after Everyone

Please follow and like us:

In Africa, new generation of men who share in the cleaning, cooking, and everything else are jeered at, and given the title of “woman wrapper.”

Ariel’s #ShareTheLoad campaign video advocates the support of fathers and husbands in the home, and how they can take small steps – like doing laundry – to promote equality in the home. Despite some of the debates surrounding the campaign, the video won a Glass Lion award at the 2015 Cannes Lions International Festival of Creativity. But the real win is the way the campaign is changing stereotypes and showing that a more equal world would be better for all of us. See video below

Read More from Ventures Africa

2345 Total Views 1 Views Today

Receive Updates

No spam guarantee.

I agree to have my personal information transfered to MailChimp ( more information )
(Visited 85 times, 1 visits today)
Please follow and like us:

Leave a Reply

Your email address will not be published. Required fields are marked *


Ouch! There was a server error.
Retry »

Sending message...

Contact Us