Video: Changing Cultural Stereotype of Women who Pick and Clean up after Everyone

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In Africa, new generation of men who share in the cleaning, cooking, and everything else are jeered at, and given the title of “woman wrapper.”

Ariel’s #ShareTheLoad campaign video advocates the support of fathers and husbands in the home, and how they can take small steps – like doing laundry – to promote equality in the home. Despite some of the debates surrounding the campaign, the video won a Glass Lion award at the 2015 Cannes Lions International Festival of Creativity. But the real win is the way the campaign is changing stereotypes and showing that a more equal world would be better for all of us. See video below

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